With the spike rise of startups in many fields, every single entrepreneur will be making the best use of the online tools to stand out from the crowd.
And as one of the main online presence channels, your startup website is the online face of your company which will use the social media channels to reach the targeted audience along with search engines and paid visits channels as well.
No matter how the visitors came to your startup website, eventually they will interact with it and you will need to deliver a good user experience to them to gain their trust first and then pitch your products and services to them naturally in a way that fits them without disturbing them.
As each startup should have its own website to enhance its online presence, your website will be competing with your competitor’s websites and you need to go above and beyond to stand out of the crowds.
To build a website that can really sell for your business, use these tips for a successful website for entrepreneurs :
Make it easy for your customers to understand what services are offering or what type of products are you selling.
Keep in mind that your customers mostly don’t have much time to spend on discovering what you offering on your website, so you gonna have to deliver your message straight to them once they open the site.
If you put yourself in your client’s shoes, consider that he is mostly busy and at the beginning just trying to understand if what you offering fits his needs, if it’s not what he is looking for then he would like to know that within few seconds from opening your website.
If what you offering doesn’t fit what the website’s visitors looking for then he will just close the tab, otherwise he will be more than happy to scroll down and discover the rest of your website, which will give you a clear chance to pitch your products and services.
Most of smart websites deliver their company message above the fold ( above the fold area is the part of the website that you can see once you open it without the need to scroll down) including what they offer.
While you working on the content of your website whether you hire a professional copywriter or even doing it yourself, make sure it’s obvious, simple and straight to the point, however don’t make it so obvious but not exciting or so vague and generic but catchy, try to set it in the middle and make it clever and catchy.
Before jumping to writing your startup’s message, make sure that you understand your audience first, you need to have a clear understanding of their needs, requirements, fears and problems they need solved.
The most important part about building up your startup website is to have a clear vision about your customers to make your website fit to what they expect to see, which is one major aspect of your online presence and this is how your brand will stand out to dive into the competition.
You need to include your unique selling proposition in your main startup’s message and make it clear as possible, if your startup field is a high competition market then you need to show off what really makes you different ? Why the client should choose you over the many other providers offering the same like you ?
Even if you are offering something unique and creative with a low competitive market, you still need to deliver a message that can let the customer know the value you will deliver to him and why he should deal with you.
As an entrepreneur you need to represent your company well enough to your targeted audience through delivering your message to them which included the value you will offer to the client.
A catchy clear message can’t be delivered without a good user experience and a good looking design.
You need to have a full clear vision of your targeted customer to tailor a website that brands your startup and deliver a clear message to your customer the best way that fits him and your business model too.
For example, if you are offering a medical product for doctors and facilities as a business to business model, you should consider “ Dilemma > Solution > Benefits “ layout, as your customer are certainly interested in knowing what he will get from you that can solve which of his needs or problems, how it will solve it and what type of value that will be added to him by your product which makes him choose you over anyone else.
Make your website more client center than product centric
Make your website concentrated more on the client not only on your own products and services, instead of promoting what you offer everywhere on your websites, focus more on the needs that can be fulfilled by your services or products.
Make your customer feel like she/he is in the right place, make him feel that you understand his needs, fears challenges he is facing, as the more you understand your client’s needs the more you will be able to deliver to him.
Instead of pitching straight to the client, explain what value you can add to him and how it can really help, at the end your client came to your website looking for a product or services and he is looking for a provider that can really understand and help him and that’s what does really matter to him.
Once the website’s visitors are interested in what you offering on your websites, they will start navigating through the homepage then the other sections and pages.
If it’s not easy for the customer to navigate to what he is looking for then that will mostly affect your image pretty bad plus it will leave a very bad first impression which will be hard to change later.
Imagine that a customer visiting your website and wants to contact you or request a quote/call online and he can’t figure out how to do so ? How you think that affect his idea about your startup.
As a successful entrepreneur your main idea that you built startup upon it is to add value and help other people, if you can’t even help them to navigate through your startup website to do something like contact you or reach a certain information about a product or service then how would he/she trust you ?
Also make sure you use the CTA ( call to action ) properly for better attraction, don’t over do it but always use when it’s needed.
For instance if your business offers a free quote or call to the potential customers then you don’t have to insert a CTA with each section as it will make your website looks like an ads board or a link farm website.
You can use a proper CTA for certain sections and possibly above the fold as well, make sure that you use a contrasted colors that gets along with your design and background colors to grab the visitor attention.
Make sure that you use real images of your products whenever it’s possible instead of stock images, there is nothing wrong with using stock images but if you keep using it with all sections of your website pages it will make it look like a ready made theme with it’s dummy data.
You can use some high quality stock images to make your website stand out, but at certain points you will need some screenshots of your offered products or services to deliver the right information for your customers and let them see what they gonna buy in real action.
In case of software product you can even offer a demo trials on your website to help you customer take decision easily, for physical products you will need to add as much images as you can for your products and you should also allow a zoom in functionality wherever it fits.
Don’t over design your website, only use all the design aspects to serve the main purpose of the website, which is delivering the right message to your client, also showcase products and services along with your portfolio and past client’s testimonial but that comes second.
Make sure you website design is simple and impressive, but not too simple that makes your clients feel like it’s an empty or under construction website.
Also use the colors that fits your brand along with your logo’s color too, don’t overuse many colors or over contrasted colors that can really bother your website visitors.
Don’t overuse the animation in your website which can really disturb your visitors which will lead to a very bad user experience, try to use it properly and only at sections that needs to grab the user attentions to some parts or CTA.
Adding a video to your website can come really handy in some situation, however you should not use auto-played videos as it can seriously disturb your customer.
A short straight to the point video can be really helpful in the above the fold area to explain what is your startup is all about but make sure it is inserted in the right spot to serve the reason for having it on the website.
Also it’s really preferable if you can add some short scenes of you offered products or services in real action which deliver your message and also pitch to the customer at the same time.
Since your website will be visited by a large diverse of visitors, each one will be using different device to browse it, so your website site must have a responsive design to be able to work properly on all mobiles and tablets plus on all the latest versions of all modern browsers as well.
Deal with your startup website as the online face of your startup, it should be straight to the point and self explained, it should deliver you message to your client once they open it without scrolling down.
Didn’t over design it and don’t make so simple as a plain website, just ask your designer to create a simple layout that is really good looking and deliver your message easily.
You overuse CTA or animations, add contrasted colors CTA at proper sections and you can also add some little animations to it if it will fit your design.
You can make use of videos if it can explain your products and services and also deliver your message in short period of time, and also try to use real screenshots of your products or services whenever it’s possible.The complete guide to become a successful freelancer
Freelancing, a very trendy word, you heard it before ? Do you know what it means ? You heard about shifting to freelance career ? Probably heard about freelancers, those people whom work for their own ? Can you really make a living with freelancing full-time ? How ?
Answering the above questions plus a complete guide to become a successful freelancer and depending on freelancing as a main source of income will be covered in our “Comolete guide for a successful freelancing career”.
First, let me introduce you to what freelancing means, it simply means working as your own boss, setting your set of offered services and prices, choosing your target market and handling the entire process of delivering your service to the client.
Sometimes people get misled a bit by the word “free” in the “freelance” term, they might think it’s a kind of working for free which is completely wrong as the freelancer is the person who works without a full time employer as he is his own boss already, so he is a kind of self-employed that’s running as a full organization to deliver the service to the client.
Since now you have a gentle introduction to the freelance world, next is to know if it does really works as a full time job and main source of income, where to get started and how to build a successful freelance career, all that plus more will be covered in this series, so let’s get started :
Episode 1 : Getting Started With Your Freelancing Career
Episode 2 : Get More Freelance Jobs
Episode 3 : How to write a killer cover letter ( Coming Soon ….. )
We currently working on the next episodes for your successful freelance career, stay tuned to this guide and get the latest updates by subscribing to the form below :Entrepreneurial Tips Inspired by the Ocean’s Trilogy
You might be watching movies just for having fun; you might be watching Drama, Comedy, Action, Sci-Fi, etc… all types of movies can be watched at any time that you are in the mode for watching or even just because you have some free time and don’t have anything else to do, but sometimes moves get a bit inspiral.
Did you ever think about the fact that it can be applied in your real life especially if you are an entrepreneur establishing your own business or a freelancer wants to be his own boss by running his business and having a career that can let him be financially independent which always comes at a high cost and since you reading this article then you probably know exactly what i’m talking about.
In this article we will talk about entrepreneurial tips that’s inspired by the Ocean’s Trilogy, however of-course we are not talking about the grand theft, obviously.
Most of entrepreneurs jump to implementation first before putting down the entire plan for their startup.
In some other cases which is not really better than the first one, they put some plan with a bunch of assumptions without any market research to support it which can lead to a tough shock that your startup’s budget might not be able to handle.
Beside that you will always need a plan B, well don’t always expect your plan to workout just right, A plan B will always be your friend and won’t let you down.
You can’t just put a plan without deadline and time limitations, not because you working on your own project/idea/startup then you can can at any time you want or just whenever you are in the mode, you will need a firm timeline with deadlines as well, plans alone without the timeline and milestones checks won’t really work in your favor.
A good plan and a great idea alone will never get you anywhere, the right implementation of your idea is the real deal.
In Ocean’s Trilogy you can easily see how the entire team worked together just to implement a certain idea according to the plan, every single move they took, every single word they spoke, even every single little action they made was performed according to the plan, so it really depends how you implement your idea.
Also your ideas and plans should be kept a secret within your team, sometimes even it can be only revealed to some of the team members, be aware that your are not the only one in your industry there is a lot of competitors out there watching.
You might have heard that before and could be wondering what it really means, well it simply means that you should not be thinking and planning the same way that everybody else do.
You should not try to solve a certain problem the same way you or anyone else you heard of did before and it didn’t actually work;
In fact new and unconventional way of thinking that can really work always can attract more and more customers to your business, understanding your clients needs and putting yourself in your client’s shoes experiencing the problems he/she is facing and the solutions he tried before will let you come to an unconventional solution that can really work; in this case we are actually talking about the role of “George Clooney”.
Having the right partner that really shares the same passion like you which doesn’t really have to be the same interests and beliefs of yours but at least both of you should be willing to reach the same goals even from different perspectives.
for instance you might be interested in programming and your partner only interested in business and marketing but both of you willing to make the idea/prototype comes to life, the real life, the real competitive market in your industry or field.
As real market won’t be easy to dive into specially for high competitive niches/fields, to be able to compete with that then you obviously need to have the right partner with a crystal-clear partnership terms, in this tip we talking about the role of “Brad Pitt”.
Well, in each single field you will find an Influencer at least if not a lot more than that one, their advice is seriously precious since they really been through alot as they didn’t reach the point they at right now with ease so you will learn alot from their experience plus there is no shame at asking.
Having a partner is not always enough to dive into the market and win the competition you will also need a solid team that appreciates teamwork with the right characters that can push you forward with your startup journey through the real market.
In this tip we are actually talking about the entire crew of the Gang !!
Well, the greater the risk the bigger the benefits, however it doesn’t mean that you should throw yourself off the cliff and expect to fall on a huge pillow that can save your life because it just doesn’t work like that.
Also being afraid of trying and implementing your ideas and just staying on the couch thinking about won’t really get you anywhere.
So planned and managed risk can pay off just right, Risk Management is your good friend.
Marketing is a broad word that can cover all aspects from spreading the word out, building your brand awareness, getting your clients or even maintaining and delighting your current client, its one of the main factors for a business success, in many cases it can also be considered as the core of the business itself, without marketing how would your prospects will know about you ? how will they know that your products or services even exist ? how you will get more sales ? in a nutshell without marketing all your amazing products and great services will stay in the shadow and no one will even know about it and your business may even close.
For any product/services to be sold you will need to promote it to the right potential customer in away that your customer is mostly comfortable with, unless your bran/business somehow already known in the community and relies on the word of mouth or the previous reputation that your brand already made then your products/services will never have the opportunity to get introduced to your customers and your brand will never get the chance to progress and get notices either, creating and conducting a tailored marketing strategy according to your prospects needs and the nature of your business then it will never get the opportunity to get notices by the potential customers
Well, any business success always relies on the brand reputation, when your products or services reaches or goes beyond the expectations of your customers then your bran reputation gets a solid ground in the market since marketing connects your products and services to your brand name and it also works both ways since if your brand already has a firm reputation then by nature all the customers will feel the same way about any of your new products or services which will definitely lead to your business success
when you employ a good marketing strategy that will spread the word out and your products/services will get notices and sales will start to grow along with your brand reputation, also once your customers get delighted by the service and products that you deliver to them they will recommend it to their friends and family which will get you a better chance to get noticed which is also called a word of mouth marketing, however you should also be aware that when you spread the word it won’t only reach your customers but also your competitors so it’s not only about marketing but also about your offered prices and quality as well, since your main object to get notices in the marketplace of your industry then you will need to study that market very well, so all that won’t be done for free so you have to calculate the needed budget and compare it to your current budget then calculate the ROI “Return on investment” so there is no perfect solution here, you will need to go through the whole process of finding the right marketing strategy the will really help your business grow then apply and compare the number and improve it till you reach your desired ROI and your business successAl Rashed LTDSK Media LLCATS TennisIVR Co.Voktech Co.Sain Simon Book